As a business owner, you’re always looking for new ways to reach your target audience and grow your company. With the ever-changing landscape of digital marketing, it can be hard to keep up with the latest trends and strategies. However, one area that is constantly evolving is digital advertising and connected to this – digital ad campaigns.
In light of marketing advertising, ATL advertising refers to the mass media (TV, radio, print and internet), while BTL advertising refers to the distribution of brochures, leaflets at the point of sale (small shop, bookstore, etc.), through billboards, small advertising material during promotion in shopping malls… and for this we do not need a source, because it is a general topic.
“Push” promotion involves the use of sales incentives by manufacturers in order for the retailer and distributor to create stocks (e.g. by offering additional discounts). “Pull” promotion is the use of sales advertising, which aims to “pull” customers into stores (and #traffic websites) in search of certain brands.
There are several different types of digital ads, each with its own advantages and disadvantages
Digital advertising is a necessary evil for many businesses. It can be expensive, and the results are often difficult to measure. However, there are several different types of digital ads, each with its own advantages and disadvantages depending on your business goals. Pull strategies focus on getting customers to come to you, while push strategies focus on getting your message out to as many people as possible. The best approach depends on your particular business goals and target audience.
We mostly deal with “pull” strategies and advertising on the Internet. Let’s take a look at a few data that will give us a better view of the events in the digital sky of Serbia. Check data that could be interesting, and you can find the entire report at the following link: DIGITAL IN SERBIA
The report (January 2021) was prepared by colleagues from Kepios, with the help of Hootsuite and We Are Social.
Most users in Serbia use YouTube and Instagram, most of the mobile apps are Viber, Instagram, Whatsapp, FB and Snapchat. Most expenditures are on travel and accommodation.
Regarding digital campaigns, the most was spent during 2020 on social media advertising ($ 22.54 million), banner advertising ($ 14.05 million), video advertising ($ 10.9 million). On Google advertising – ($ 9.89 million) and other ($ 8.41 million).